Instagram Reels has taken over the world within a year of its launch. Just like Instagram itself, Instagram Reels is widely used and acclaimed. In fact, it has introduced a new facet in digital marketing and businesses at a global level. Moreover, many international entities took the lead in using Instagram Reels. Some of these entities include NBA, Sephora, Walmart, Red Bull, Louis Vuitton, and Tiffany & Co. In addition, Instagram Reels became a popular video-sharing and creating platform.
Reels aims to boost the growth of a short video-sharing network along with Instagram. However, Reels has become a viable and sound platform to be used in digital marketing and branding. That is why; marketers are fully using Instagram Reels to optimize digital marketing, branding, user engagement, and business growth.
It is the right time when marketers around the world must start benefitting from Instagram Reels. As Instagram Reels holds immense potential in terms of impact, features, and usage. Moreover, it offers tons of other benefits. In this article, we will provide all the key details about Instagram Reels for marketers. With these details, marketers can develop a critical understanding of Instagram Reels.
First, let us know that what Instagram Reels is all about.
What is Instagram Reels?
Instagram Reels is an additional Instagram feature or tool that allows users to create short videos of 15-60 seconds. Moreover, it enables them to edit the videos with AR effects, audios, display settings, and multi-clip format. Although, the nature of Instagram Reels is the same like TikTok.
Still, Instagram Reels enables its users to add a touch of their self-expression with over-the-top customization features. In addition, it provides an array of engagement tools, backgrounds, GIFs, stickers, and interactive features.
In addition, with a public profile, you can easily share your Reels with your followers and other Instagram users around the world. Instagram Reels was launched over 50 countries in August 2020.
Instagram Reels vs. TikTok:
Before the launch of Reels, there were many speculations that another video sharing and creating platform would soon hit the market. In August 2020, Instagram launched Instagram Reels as the latest video creating and sharing platform. As it launched, many people directly compared to the video-sharing and creating platform TikTok. However, in a short period, Instagram Reels became a popular platform. Currently, Instagram Reels is TikTok’s biggest competitor.
Now, many people compare both platforms in various aspects. Let us give you a brief yet comprehensive contrast between these two platforms.
Let us not forget that TikTok is already in the ruling video sharing and creating the app. Currently, TikTok has over 1 billion active monthly users. On the other hand, Instagram Reels has just entered the market. However, in a general sense, both of these platforms are the same. Both provide an online creative space for its users to create and share short, engaging content. Moreover, both provide innovative tools and features to optimize short video content.
However, both platforms differ from each other in certain aspects. Let us discuss them briefly. First is that Instagram Reels is a built-in feature of the main Instagram. It is a core part of Instagram’s ecosystem. Which does not make an additional liability in terms of an app. On the other hand, TikTok is a different platform and application with the sole purpose of video sharing and content creation.
Next, Instagram Reels enables you to make videos for up to 60 seconds. With TikTok, you can make videos for up to 3 minutes. Instagram Reels also provides the first-hand user experience of Augmented Reality (AR). This is a true value addition.
Lastly, both are used in digital marketing. However, in this regard, Instagram Reels gives more impact and value than TikTok. Because it is powered by Instagram and its 1 billion active monthly users. That is, digital marketers, buy Instagram Reels views to boost brand reach, engagement, and awareness.